Designed for You
A Brand Created to Celebrate Every Woman’s Elegance
A story of elegance, style, and making luxury jewellery accessible to every woman
Abouts Us
INA by Amora was founded by Aparna Sebastian with a simple yet meaningful vision — to make premium luxury jewellery accessible to every woman. The brand was created with the belief that elegance and beauty should never be limited by price or status, but should be something every woman can experience and enjoy.
At INA by Amora, jewellery is more than just an accessory. It is a reflection of confidence, individuality, and timeless style. The brand focuses on bringing together modern trends and classic elegance, offering carefully selected pieces that complement both everyday looks and special occasions. Each collection is designed to help women feel confident, stylish, and beautifully adorned wherever they go.
our mission
The mission of INA by Amora is to discover elegant and luxurious jewellery designs and make them available to customers across India at an affordable price without compromising on quality. Every piece is carefully chosen with great attention to detail, ensuring that women can enjoy the beauty and sophistication of premium jewellery in their daily lives.
The vision of INA by Amora is to build a jewellery brand where luxury meets accessibility. By curating unique collections and maintaining a strong commitment to quality and style, the brand aims to become a trusted destination for women who appreciate elegance, modern design, and timeless beauty.
Sourcing the Finest Designs from India
INA by Amora does not manufacture jewellery directly. Instead, the brand focuses on curating and sourcing exceptional designs from some of India’s most renowned jewellery and fashion hubs, including Mumbai, Maharashtra, Delhi, and other cities known for their creativity and craftsmanship.
By working with trusted suppliers and designers from across the country, INA by Amora brings together a diverse range of jewellery styles — from modern and contemporary designs to traditional and festive collections. Every piece is selected with care to ensure it reflects both quality and elegance.
APARNA SEBASTIAN
INA by Amora aims to provide all women with stylish and affordable high-end jewellery. Our products are sourced from some of the world’s biggest fashion cities (including Mumbai, Delhi and other areas known for their amazing craftsmanship and one-of-a-kind designs).
The founder of INA by Amora, Aparna Sebastian, believes that elegance and sophistication should not be restricted by either price or social status. INAs mission is therefore to create beautiful pieces of jewellery that enhance your appearance by using luxurious materials, whilst affording us the ability to still deliver these products whilst maintaining outstanding quality.
If you like elegant sophistication or ‘wow’ factor items, INA by Amora has quality products that respect all women no matter what their background or age. We carry selections of both special occasion items and everyday wear, and all items in our collections have been produced by hand to withstand wear.
It is our hope that by offering curated collections and providing only the highest quality of products that we may create a jewellery company where luxury meets accessibility, allowing every woman to wear jewellery that is unique and regal, proudly and confidently!
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Our Promise
At INA by Amora, we believe jewellery should empower women to express their style and confidence. Our promise is to offer jewellery that blends luxury, affordability, and timeless elegance, allowing every woman to enjoy beautiful designs without compromise.
Through thoughtfully curated collections and a commitment to excellence, INA by Amora continues to bring premium jewellery to women across India, helping them celebrate every moment with grace, confidence, and style.